Creative Direction | Storytelling | Styling | Color Concept
PINK Fall ‘23 Creative Direction
Identify opportunity to highlight a customer-focused styling trend > Create brand Storytelling Guide > Deliver outfitting to Creative and Marketing partners for digital PDP
PINK Fall ‘23 Product Storytelling
Identify market trend towards increased digital product clarity > Collaborate with Merchant and Fabric Development teams on verbiage > Deliver updated copy and detailed fabric images for new Creative concept for digital PDP
PINK Summer ‘23 Creative Direction
Develop and style-out seasonal product range > Create brand Storytelling Guide > Deliver outfitting to Creative and Marketing partners for digital PDP
PINK Spring ‘23 Color Concept
Identify color trend via ongoing patterning > Develop product and approve color range > Create brand Storytelling Guide > Deliver key color product and Creative concept for digital PDP
